They already decided.
What’s happeningBuyers have shopped around and are waiting for the discount.
So do thisInform, don’t persuade. Lead with the offer.
THE BLACK FRIDAY STATIC AD PLAYBOOK
Black Friday ads that sell in half a second.
Your buyers already know what they want. Your ad just has to show them the deal, fast. This guide explains why that works, then gives you the prompts to make five proven formats with your own product.
5 steps · 5 copyable prompts · 1 Claude shortcut
THE MOSSO EXAMPLESTap an image to zoom
01 / The offer-first static
02 / The founder letter
03 / The banner on your best ad
04 / The “secret” sale
05 / The lo-fi bundle
Keep the offer clear.Explore the character guide
01 / THE PSYCHOLOGY
Black Friday buyers aren’t browsing. They’re waiting.
Most of the year, an ad has to teach someone they have a problem, then sell the fix. Black Friday is different. Many shoppers saw your product weeks ago and held off because they knew a sale was coming. They’re not looking for a story. They’re looking for the price.
Attention costs more right now.
What’s happeningCompetition for ad space can increase around Black Friday.
So do thisDon’t spend expensive seconds on a slow build-up. Clarity beats clever.
People skim. They don’t read.
What’s happeningIn a busy feed, people judge an ad at a glance.
So do thisDesign it like a billboard. Top: the offer. Middle: the product. Bottom: proof and the button.
Proven beats new.
What’s happeningAn ad that already sells has earned trust with your audience and the platform.
So do thisBefore making anything new, add a Black Friday banner to your best ad. For video, put it in the first 3 seconds.
A rare discount feels bigger.
What’s happeningIf you’re always on sale, Black Friday means nothing.
So do thisIf you rarely discount, say so. A founder letter makes the offer feel earned.
Everyone wants to be an insider.
What’s happeningEarly-access or invite-only deals can feel personal.
So do thisFrame a genuine early-access offer or customer list deal as something just for them.
Bigger numbers stand out.
What’s happeningThe way you present a discount can change how it feels.
So do thisWhen “$3 off” and “30% off” mean the same deal, test “30% off”. Keep the underlying price clear.
Trust closes the sale.
What’s happeningFirst-time buyers worry about getting it wrong.
So do thisShow your real star rating or review count near the offer.
02 / RESEARCH
See what’s running before you make anything.
A focused five-minute research pass. You’re studying the structure, not copying the ad.
Find a format worth studying.
- Open the Meta Ad Library.
- Set your country and choose “All ads”.
- Search your category plus “black friday” (for example: “skincare black friday”).
- Look for ads that have been running for a while. Longer-running ads are often ones that brands keep paying for, though it’s not a guarantee of performance.
- Screenshot 2–3 ads whose format you like: a letter, a notes screenshot, a bold offer, a bundle shot.
Turn a reference into your own template.
Upload a screenshot to Reverse Engineer. It reads the layout, lighting, colors and text placement, and turns them into an editable prompt template. Swap in your product, copy, colors and brand.
Open Reverse EngineerReplace their logo, product, copy and people with your own. Don’t make anything that could pass for the original ad or suggest you’re linked to that brand.
03 / CREATE
Five formats. Your product. One prompt each.
Start with your best existing ad, or make an offer-first static if you’re starting fresh.
Before you start, fill this in once.
- Product photo: a clear, well-lit shot. No professional shoot needed.
- Your offer: e.g. “30% off everything”.
- Real end date: e.g. “Ends Monday”.
- Rating and review count, only if real.
- Brand colors: 1 background + 1 accent.
- Founder first name, for format 3.
How to use the prompts.
- Open Product Transform.
- Upload your product photo.
- Paste a prompt below and replace the words in [brackets].
- Generate, pick the best one, then change one thing at a time: headline, color, offer.
Only include ratings and review counts you can verify. Remove the review line if you have none. AI can alter text and packaging; check every result before using it.
FORMAT 1
The offer-first static
Best for: Your main Black Friday ad. Start here if you only make one.
Uses: Skimming (#3), Trust (#8)
EXAMPLE / MOSSO 01
BF_OFFER_STATIC_PROMPT.txt
Replace the words in [brackets] with your idea.
Use the uploaded product photo as the exact product. Keep its shape, label, logo and colors unchanged.
Create a 4:5 Black Friday static ad that can be understood in half a second, like a billboard. Solid [BACKGROUND COLOR] background.
Top third: huge bold condensed text "BLACK FRIDAY". Directly below, even larger text in [ACCENT COLOR]: "[YOUR OFFER, e.g. UP TO 30% OFF]".
Center: the product in a premium studio shot with soft rim light, with [1–2 PROPS THAT FIT THE PRODUCT].
Below the product, small text: "★★★★★ [RATING] from [REVIEW COUNT] reviews".
Bottom: a rounded button with the text "SHOP THE SALE · [END DATE, e.g. ENDS MONDAY]".
Large, legible type. Generous spacing. No other text.FORMAT 2
The banner on your best ad
Best for: Brands that already have an ad that sells.
Uses: Proven beats new (#4)
Do this first: if you have a winning video ad, add the banner in your video editor. That’s the real version. Use this prompt for a winning image ad, or to mock up the idea.
EXAMPLE / MOSSO 03
BF_WINNER_BANNER_PROMPT.txt
Replace the words in [brackets] with your idea.
Use the uploaded image as the base. Keep everything in it unchanged.
Add one solid [BANNER COLOR] banner across the full width of the upper third. In bold [TEXT COLOR] text: "BLACK FRIDAY · [YOUR OFFER]". Below it, smaller text in [ACCENT COLOR]: "[END DATE, e.g. this weekend only]".
Do not add anything else.FORMAT 3
The founder letter
Best for: Brands that rarely discount, or have a founder people know.
Uses: Rare discount (#5), Skimming (#3)
EXAMPLE / MOSSO 02
BF_FOUNDER_LETTER_PROMPT.txt
Replace the words in [brackets] with your idea.
Use the uploaded product photo as the exact product. Keep its shape, label, logo and colors unchanged.
Create a 4:5 overhead photo: a cream sheet of letter paper on a warm wooden desk, soft morning window light. The product sits beside the letter.
The letter is typed in a clean, very legible serif font:
First line, large and bold: "This is not another sale."
Short paragraph: "[2 SENTENCES ON WHY YOU RARELY DISCOUNT OR WHAT MAKES THE PRODUCT WORTH IT]"
One line highlighted with a [ACCENT COLOR] highlighter stroke, in bold: "This Black Friday only: [YOUR OFFER]."
Then: "If you've been waiting, this is the week."
Signed in handwritten ink: "[FIRST NAME], founder of [BRAND]"
Natural, personal, authentic feel.Write the middle paragraph yourself, in the words your customers use in reviews. AI-sounding letters get skipped.
Open Product TransformFORMAT 4
The “secret” sale
Best for: Brands with several products or price points.
Uses: Insider feeling (#6)
This one needs no product photo. Generate it in Text to Image. Use the “only for people who see this” line only if that restriction is real; otherwise replace it with “Black Friday prices”.
EXAMPLE / MOSSO 04
BF_SECRET_SALE_PROMPT.txt
Replace the words in [brackets] with your idea.
A 4:5 flat screenshot-style graphic of a minimal, generic smartphone notes app. No real brand logos, no date line, no system icons. Off-white background, black sans-serif text.
Note title in bold: "secret [BRAND] sale 🤫"
A list:
"• [PRODUCT 1]: [SALE PRICE] (was [ORIGINAL PRICE])"
"• [PRODUCT 2]: [SALE PRICE]"
"• [ADD-ON]: [PRICE] with any order"
Highlight the first line in [ACCENT COLOR].
Last line, smaller and grey: "[TRUTHFUL ACCESS LINE, e.g. Black Friday prices]. [END DATE]."
It should look like a real note someone typed.FORMAT 5
The lo-fi bundle
Best for: Bundle deals and multi-buy offers.
Uses: Clarity beats clever (#2)
EXAMPLE / MOSSO 05
BF_LOFI_BUNDLE_PROMPT.txt
Replace the words in [brackets] with your idea.
Use the uploaded product photo as the exact product. Keep its shape, label, logo and colors unchanged.
Create a lo-fi, unpolished 4:5 smartphone photo in a small office. [NUMBER] of the product are stacked on a slightly cluttered desk. A sheet of white printer paper is taped to the front, handwritten in thick black marker: "BLACK FRIDAY BUNDLE", then "[BUNDLE + PRICE, e.g. 3 FOR $59]", then in red marker "save [AMOUNT]".
Overhead office lighting, slight flash glare. Authentic, not a studio shot.04 / THE SHORTCUT
Let Claude make all five for you.
The Truepix MCP connects Truepix to Claude (and ChatGPT). You give Claude your website, product photos and offer. Claude writes the copy and generates the ads with Truepix, right in the chat.
Connect it once (about 2 minutes).
- Copy the Truepix MCP URL:
https://mcp.truepixai.com/mcp - In Claude, go to Customize → Connectors and add a custom connector named “Truepix AI”. Paste the URL.
- Sign in with your Truepix account and turn Truepix on in your chat.
Needs an eligible Truepix plan. Generations use your normal Truepix credits. Claude can only read your website if browsing is on; otherwise, paste your brand details in.
Then paste this into Claude.
Attach 1–3 product photos, plus 1–2 screenshots of ad formats you liked from your research. For the banner format, attach your own best image ad too.
BF_CLAUDE_MASTER_PROMPT.txt
Replace the words in [brackets] with your idea.
You're my Black Friday ad designer. Use the Truepix connector to generate the images.
My brand: [WEBSITE URL]
Product: [PRODUCT NAME] (photos attached)
Brand colors: [BACKGROUND COLOR] and [ACCENT COLOR]
Offer: [YOUR OFFER]
Real end date: [END DATE]
Rating: [RATING + REVIEW COUNT, or "none"]
Founder name: [FIRST NAME]
Customer reviews (optional): [PASTE 5–10 REAL REVIEWS]
Step 1: Read my website and reviews. Tell me in 3 bullets who buys this and why, in my customers' own words. If browsing is unavailable, ask me to paste my brand details.
Step 2: Write copy for these 5 formats. Lead with the offer and keep the main message readable at a glance:
1. Offer-first static
2. Banner on my best ad
3. Founder letter
4. "Secret" notes-app sale
5. Lo-fi bundle
Rules: Only use real numbers I gave you. Omit ratings and reviews if I supplied none. Urgency only on the offer and the end date. Never say we're closing down or stopping production. Only claim exclusive access if it is real. Ask for any missing prices, bundle details, founder context, or winning base ad before generating.
Step 3: Show me the copy first. After I approve, generate each ad in 4:5 using my product photos as the exact product. Use my attached ad screenshots for layout ideas only. Don't copy their brand, text or products.05 / CHECK
Before you launch.
Review the ad at phone size. One clear message, real numbers, and a product that looks like yours.
Your half-second checklist
0 / 8 reviewedA FEW QUICK ANSWERS
Before you generate.
Do I need a designer for this?
No. Upload a clear product photo, paste a prompt, and edit the result. Do have a person check every ad before it goes live.
Can I use my own product photo?
Yes. That’s how these prompts are built. Upload it to Product Transform and ask the model to preserve your product’s shape, label and colors. Inspect the result; exact reproduction is not guaranteed.
Which format should I make first?
If you already have an ad that sells, put a Black Friday banner on it. If not, start with the offer-first static.
Can I copy a competitor’s ad?
Study the format, not the ad. Use Reverse Engineer to learn the structure, then replace everything with your own product, copy and brand.
How many credits does it take?
It depends on the model and settings. In our six-image MOSSO example batch with automatic model selection, each image used 10 credits. This is a historical example, not a fixed rate; check the current model cost before generating. See current plans
YOUR BLACK FRIDAY AD STARTS HERE
One product photo.
Five ads, one afternoon.
Some of the strategy in this guide is adapted from a public Black Friday creative breakdown by Fraggle, an ad creative agency. Examples illustrate creative formats; no sales results were measured.