Animated ads
Character-led storytelling
Here from AD on Instagram? Your animated & musical ad workflow starts here.
THE ANIMATED & MUSICAL AD PLAYBOOK
Turn physical product photos into an animated story ad. Research a hook, design an original character, add a song or narration, and bring it together in Truepix ADS Agent.
5 steps · 3 copyable prompts · A 30-second ad plan
MADE WITH TRUEPIX ADS AGENTPlay with sound
Character-led storytelling
Brick-world visuals & song
Two creative directions. Start with the one that fits your product.
01 / AD LIBRARY RESEARCH
Use the Meta Ad Library to study how brands introduce a character, build a problem, and reveal a product. RYZE is a starting point for your research. Develop your own characters, song, and creative direction.
The library shows creative activity. Ad counts and time in market do not tell you whether an ad is profitable.
A starting structure for this 30-second exercise. Adjust it to your message and audio.
02 / CHARACTER REFERENCE
Create one original mascot or customer in Text to Image. Approve the face, proportions, and outfit once, then upload that sheet to ADS Agent to guide every scene.
Replace the brackets with your own character and visual style.
Replace the words in [brackets] with your idea.
Create one professional eight-view reference sheet for an ORIGINAL advertising character: [DESCRIBE YOUR MASCOT OR CUSTOMER] in a [VISUAL STYLE: e.g., stylized 3D with soft materials / stop-motion clay / hand-painted 2D] style.
APPEARANCE
Face and head: [DISTINCTIVE FACIAL FEATURES, HAIRSTYLE, AND COLORS].
Build: [AGE, PROPORTIONS, AND SILHOUETTE].
Wardrobe: [ONE OUTFIT AND ACCESSORIES IN YOUR BRAND PALETTE]. No third-party logos.
SHEET COMPOSITION — 16:9 LANDSCAPE
Clean neutral studio background with even lighting.
Top row: four full-body views at the same scale — front, side, three-quarter, and back. Keep the entire body visible.
Bottom row: four upper-body expressions or poses — tired/problem state, curious/surprised, using the product, and happy/payoff.
For the product-use pose, use the supplied product photo if one is attached; otherwise mime the action without inventing branded packaging.
CONSISTENCY
Keep the exact same face, hair, body proportions, outfit, colors, and accessories in all eight panels. This is one character seen from multiple angles, not a group of characters.
ORIGINAL DESIGN
Create a distinct fictional character. Do not reproduce an existing mascot, franchise character, named studio's character design, or identifiable real person. No text, labels, watermarks, or extra people.Choose 16:9 landscape for the sheet. Need supporting cast? Make a separate sheet for each character.
03 / SONG & CREATIVE BRIEF
For a musical ad, draft original lyrics and a music style prompt in Claude or ChatGPT. Generate the track in Truepix Music, then use its actual length to pace your ad.
Skip the song. Use Generate Speech or bring your own voiceover, then continue to Step 4 .
Replace the words in [brackets] with your idea.
You are a musical ad copywriter and animation creative director.
Create a 30-second animated musical product ad from this brief:
- Product name and category: [PRODUCT].
- Audience: [WHO IT IS FOR].
- Everyday problem or desire: [PROBLEM].
- Verified benefits and product facts: [FACTS YOU CAN SUPPORT].
- Main character: [ORIGINAL CHARACTER AND PERSONALITY].
- Setting and visual style: [SETTING / STYLE].
- Brand voice: [TONE].
- Call to action: [CTA].
Give me exactly three labeled outputs, ready to paste:
OUTPUT 1 — SONG LYRICS FOR TRUEPIX MUSIC
Write short, original, easy-to-sing lines for approximately 30 seconds. Start with a visual problem hook, name the product around seconds 4–8, and repeat a memorable payoff near the end. Leave room for breaths and a clear final CTA. Timing is a target; flag that I should check the generated track's actual duration. Use only the supplied benefits. Do not invent health claims, results, endorsements, or promises. Do not imitate a recognizable song, melody, artist, or existing lyrics.
OUTPUT 2 — MUSIC STYLE PROMPT FOR TRUEPIX MUSIC
Describe genre, tempo in BPM, instrumentation, vocal delivery, and mood in one concise paragraph. Make the words easy to hear and leave a clean ending. Use descriptive musical terms, not artist names.
OUTPUT 3 — CREATIVE DIRECTION FOR TRUEPIX ADS AGENT
Write a scene-by-scene brief for a 30-second, 9:16 vertical animated ad:
0–4s: Character faces the problem; immediate visual hook.
4–8s: Product reveal with recognizable packaging.
8–22s: Character uses the product; show the supported benefit in a believable way.
22–30s: Memorable payoff, product hero shot, and CTA.
Match key actions and cuts to the lyric lines. Refer to the uploaded product images, character sheet, and music by their roles. Describe the same character and product throughout. Keep generated captions out of the footage; I will add final typography in an editor.Use descriptive style terms and your own lyrics. Review the generated track and the selected model’s usage terms before using it in a campaign.
04 / RUN ADS AGENT
Upload your product photos, character sheet, and song or narration. Paste the brief you drafted in Step 3, or adapt the template below. ADS Agent uses those inputs to plan, generate, and assemble the ad.
WATCH THE ADS AGENT WORKFLOW
Launch ADS Agent (opens in a new tab)Check each input as you prepare it. You can skip the optional location image.
KEEP THE PRODUCT RECOGNIZABLE
Illustration from the ADS Agent overview. Clear reference photos guide product identity; inspect the actual label, logo, and packaging in every generated shot.
Use your generated brief or this 30-second template. Describe uploaded files by role; attachment labels can differ between tools.
Replace the words in [brackets] with your idea.
Create a 30-second [VISUAL STYLE: stylized 3D animation / clay / toy-brick / hand-painted 2D] product commercial in 9:16 vertical format.
PRODUCT & AUDIENCE
Product: [PRODUCT NAME AND CATEGORY].
Audience: [AUDIENCE].
Problem: [EVERYDAY PROBLEM OR DESIRE].
Supported benefit: [VERIFIED PRODUCT FACT OR BENEFIT].
CTA: [CALL TO ACTION].
ASSET ROLES
- Product images: preserve the uploaded product's shape, packaging, label, logo, and colors wherever it appears. Do not invent a new pack design.
- Character sheet: use the same original character, face, outfit, proportions, and accessories in every scene. Ignore the sheet's studio background.
- Location reference, if supplied: maintain the same environment and layout.
- Uploaded music: pace the action and cuts to its lyrics and musical beats. Do not add a competing voiceover. For a narrated ad, replace this instruction with the narration script and requested delivery.
STORY ARC
1. HOOK (0–4s): Show [CHARACTER] struggling with [PROBLEM] in [SETTING]. One clear, immediately readable action.
2. PRODUCT REVEAL (4–8s): Introduce the uploaded product naturally. Give its front label a clear, steady view.
3. USE & PAYOFF (8–22s): Show [HOW THE PRODUCT IS USED] and [SUPPORTED BENEFIT]. Build character performance and visual energy with the track.
4. FINAL HERO (22–30s): Resolve the story. End with the same character beside the product, a clean label view, and space for the CTA I will add in post.
CONTINUITY & FINISH
Keep the character, product, setting, and lighting coherent across cuts. Use clean, controlled camera movement. Avoid warped packaging, extra fingers, floating props, unrelated characters, and added logos or generated captions. Use only supplied product facts and original creative elements.
If the uploaded track is not 30 seconds, adapt the scene timings and chosen duration to the actual audio before generating.05 / EDIT ANY SCENE
Open the Supplementary File for your generated ad. It contains the individual clips and their prompts, so you can revise one scene without generating the whole ad again.
Scenes 1, 2, 4, 5 stay intact
Example template for Scene 3 · Use the exact prompt from your own Supplementary File when revising a generated ad.
Replace the words in [brackets] with your idea.
SCENE 3 — PRODUCT IN USE
Target timing in the full ad: 00:08–00:16. When generating this clip separately, start its timing at 0.
Show the same character using the uploaded product as intended. Replace this action with the correct use for your product. Keep the packaging stable and the main action easy to read.
CHANGE ONLY
[DESCRIBE THE ONE CHANGE: camera angle / action / background / product placement].
KEEP FIXED
Use the same product photos and character sheet as the original ad, attached in this tool's reference inputs. Preserve the product shape, packaging, logo, label, and colors, plus the character's face, proportions, outfit, and accessories. Match the original shot's duration, aspect ratio, lighting, and style. Keep dialogue, generated text, and new characters out unless required by the original brief.Before you publish: review the character and product across cuts, listen to the full track, and add your final captions and CTA in an editor. Use the pre-publish checklist
A FEW QUICK ANSWERS
Study the story structure in the Meta Ad Library, then develop your own character, visuals, and copy. Create a character sheet in Truepix Text to Image and an optional song in Truepix Music. Upload the sheet, clear product photos, and audio or narration into ADS Agent, then describe the hook, product reveal, and payoff in Creative Direction.
ADS Agent uses your uploaded product images to guide packaging, shape, branding, and colors. Clear front and side views give it better reference information. Inspect labels, logos, and product shape in every generated shot; reference images help preserve identity, but results can still need a scene-level correction.
Yes. The Supplementary File gives you access to the individual clips and the prompts behind them. Copy the prompt for the scene you want to change, edit it in Truepix with the same references, generate a replacement clip, and swap it into your final edit. Keep the other clips.
No. A custom song is optional. You can supply music, recorded voiceover, or the exact narration you want spoken. For a narrated version, skip the song step and describe the voice and performance in Creative Direction.
YOUR FIRST STORY AD STARTS HERE
Create a character sheet and optional song on Truepix AI, then bring your assets to ADS Agent. New Truepix accounts start with 70 signup credits; generation costs depend on your settings.
Back to the workflow