Designers don't start from blank prompts.
They start from references.
Drop an image or video into Truepix. Reverse Engineer breaks down the creative decisions underneath it—then turns those decisions into an editable template you can rebuild around your own product, talent, message, and brand.
Two workflows. One idea: stop rebuilding creative logic by hand.
Choose the workflow that matches your reference. Images become editable visual systems; videos become structured creative timelines with the key decisions mapped out for you.
Image Reverse Engineer
Reference creative → visual breakdown → editable variables → your product and brand.
Video Reverse Engineer
Reference video → timecoded creative structure → editable variables → your new sequence.
Extract the visual system.
Study composition, lighting, color, typography placement, texture, and layout—then convert the reference into editable variables for your own creative.
Extract the creative timeline.
Break down shot timing, camera movement, pacing, dialogue beats, and lighting structure into a reusable video prompt template.
Don't copy the ad. Extract the logic.
A reference is useful because it contains decisions: what the eye sees first, how the frame is balanced, where the camera moves, when the cut happens, and how the message is paced. Reverse Engineer turns those decisions into a structured starting point instead of leaving you with a blank prompt box.
Drop the reference
Use an image, ad creative, reel, product reveal, UGC hook, or a piece of your own previous work.
Analyze the structure
Truepix translates visual and temporal choices into a clear creative blueprint.
Edit the variables
Replace product, talent, copy, colors, brand context, dialogue, and other changeable elements.
Generate your direction
Use the new template as a production-ready starting point for your own image or video.
The reference stops being a picture you stare at. It becomes something you can direct.
Visual structure
Creative timeline
Turn saved inspiration into a repeatable creative system.
Performance marketers
Study visual patterns in ads you save, then turn those learnings into new brand-specific creative directions.
DTC & ecommerce
Rebuild a creative framework around your own product, benefits, colors, offer, and audience.
Agencies
Convert client references into editable briefs and reusable template systems instead of rebuilding every concept manually.
Creators
Analyze pacing, hooks, shot language, and visual formats across UGC, product reveals, and social content.
Brand teams
Turn moodboards and references into structured creative starting points that are easier to direct and iterate.
Product Transform users
Extract a reference image into an editable template, then use your product as the variable inside that new direction.
Apparel & model shots
Have a person in the frame? Human Transformer rebuilds the pose, wardrobe, lighting, and environment of a reference around your own model and product.
Inspiration is useful. Imitation is risky.
Reverse Engineer is built to help you understand creative structure and transform that learning into a new brief. It is not a permission slip to reuse someone else's protected material.
Use the blueprint. Replace the identity.
Copyright generally distinguishes underlying ideas, systems, and methods from the original expression of those ideas. Trademarks can also protect source-identifying brand elements. The practical creative rule is simple: study why something works, then rebuild the direction with your own brand-specific expression.
Replace logos, product photography, characters, footage, music, copy, and talent unless you have permission to use them.
Avoid recreating a distinctive ad or artwork so closely that the new output functions as a substitute for the original.
A reference should not become a confusingly similar brand identity, endorsement, or source signal.
Your own past creative, licensed assets, approved client references, and public-domain materials are the cleanest starting points.
Reverse Engineer finds the logic. Product Transform puts your product inside the next direction.
This is the bridge between inspiration and production. Instead of asking a designer—or a prompt box—to recreate what you liked from memory, you turn the reference into a reusable template and make the next creative deliberately yours.
What to know before you reverse engineer a reference.
What does Reverse Engineer actually do?
It analyzes a reference image or video and translates the creative decisions behind it into an editable prompt template. Instead of manually describing the reference from scratch, you get a structured starting point with variables you can replace.
What can it extract from an image?
Depending on the reference, it can describe composition, lighting, color relationships, typography placement, styling, texture, and other visual decisions, then map changeable elements into an editable template.
What can it extract from a video?
The video workflow can break down camera movement, shot timing, pacing, lighting structure, dialogue timing, transitions, and other creative decisions into a structured prompt template.
Is Reverse Engineer the same as copying an ad?
No. The intended workflow is to study structure and replace the reference-specific variables with your own brand, product, copy, people, footage, and creative choices. A reference being publicly visible does not automatically give permission to reuse protected assets or closely reproduce distinctive expression.
Can I use my own past creative as a reference?
Yes. Your own ads, videos, moodboards, and approved client assets are ideal references because you can turn successful creative logic into repeatable templates for future work.
How does this connect to Product Transform?
Reverse Engineer gives you the template. Product Transform gives you a fast path to apply that creative direction to your product and generate new commercial visuals.
Start with a reference. Finish with your direction.
Upload an image or video, extract the creative logic, replace the variables, and rebuild the idea around your own product and brand.