Published: 2026-01-05 12:23:30 UTC
Google has officially drawn a line in the sand. The era of text-heavy, keyword-stuffed advertising is fading. Enter Demand Gen campaigns: Google’s new AI-powered flagship designed to capture attention on its most visual surfaces—YouTube Shorts, Discover, and Gmail.
The opportunity is massive. We’re talking about access to 3 billion monthly users and 50 billion daily views on Shorts alone. But there is a catch.
To win on Demand Gen, Google demands volume. Their algorithm explicitly favors advertisers who provide a "diverse mix of creative assets." They want vertical videos for Shorts, square images for feeds, landscape videos for TV screens, and portrait cuts for Discover.
If you are a creative director or a founder, you know the pain: How do you produce 5x the assets without 5x the budget?
At Truepix AI, we believe you shouldn't just resize your vision—you should orchestrate it. Here is how to use Truepix to dominate Google Demand Gen.
Google’s report states that vertical video is king on mobile. But simply cropping a 16:9 landscape video into a 9:16 vertical video often kills the composition. You lose the context, the background, and the "feel."
The Truepix Strategy: Don't use the same video file for everything. Use the ADS Agent to generate native assets for every screen.
The result? Two distinct, professional video assets derived from the same idea, each composed perfectly for its platform. No awkward cropping required.
According to Google’s internal data, viewers rate YouTube ads as significantly 16% more trustworthy than ads on other platforms. However, Google’s policy engine aggressively flags ads with "blurry or distorted visuals."
The Truepix Strategy: Trust is built on fidelity. You cannot afford AI "hallucinations" that warp your logo or product packaging.
This is where Product Transform shines. Unlike generic AI tools that reimagine your entire image, Product Transform creates a 100% pixel-perfect lock on your actual product.
The Workflow:
The AI handles the lighting and environment, but your product remains untouched. This gives you the "glossy magazine" look that signals credibility to Google’s users, without the cost of a physical photoshoot.
Google’s documentation explicitly advises: "A/B experimentation will help you fine-tune your creative approach... include more assets." Traditional production makes this impossible. If you shoot a commercial on a beach, you can't "A/B test" it in a snowy mountain range without booking another plane ticket.
The Truepix Strategy: With Truepix, A/B testing isn't a budget line item; it's a few clicks.
The Supplementary File Advantage: Every time you generate an ad with our Agent, you receive a supplementary file containing the exact prompts and "DNA" of that creative.
The Remix: Want to test if a "Cyberpunk" aesthetic performs better than "Minimalist Luxury"? You don't need to start over. Take the prompt from your supplementary file, tweak the style keyword, and regenerate using our Video Generation tools. You can now feed Google’s machine learning algorithm 10 variations of your ad—allowing their AI to find your best customers while you sleep.
Currently, the ADS Agent generates one aspect ratio per run (e.g., 9:16). However, you can easily rerun the same concept for a different ratio (e.g., 16:9) in seconds. This allows the AI to 're-direct' the scene specifically for that frame size, rather than just cropping it.
Google rejects blurry or distorted images. Truepix AI solves this with our Product Transform tool, which keeps your product image 100% pixel-perfect while only generating the background, ensuring high fidelity and brand safety.
Yes. You can use the ADS Agent to generate 9:16 vertical videos for high-end commercials, or use our Avatar tool to create UGC-style (User Generated Content) speaking videos, which are highly effective on Shorts.
You can use the Image to Image tool within Truepix AI. Upload your square image,choose aspect ratio and the AI will intelligently expand the borders to fit a 9:16 Vertical format without stretching or distorting the original subject.
Google Demand Gen is an incredible opportunity, but it creates a "content gap." The brands that try to fill that gap with manual editing and cropping will burn out. The brands that win will be the ones who move from being Editors to Orchestrators.
Don't just make an ad. Build an asset factory.
Start Creating Your Demand Gen Assets with Truepix AI